Product Marketer

Are you looking for an opportunity to accelerate your career and work with a team of friendly, creative people?  Upland Software offers a collaborative work environment full of smart, positive, and passionate people who are respected for their unique talents and empowered to do their jobs well.  As a member of this close-knit team, you are encouraged to take good ideas and run with them, pursuing the best outcome for our customers while having fun along the way.  If these things are important to you and you’re driven by delighting customers, we want to talk with you!

 Opportunity Summary:

Upland – Filebound is seeking a talented Product Marketer to join our team focused on providing the connective tissue between the product design teams and the marketing teams. The candidate’s primary responsibility is to define and execute the key buyer personas and drivers necessary to succeed in generating revenue for the Filebound product. We are ideally looking for someone with a proven track record of producing complete product marketing solutions for established enterprise software. This position requires a technical understanding of the product, high level of creativity, as well as the ability to use data to drive decisions around the product marketing program. The successful candidate should also be detail-oriented, committed to meeting tight deadlines, and have experience with the pragmatic marketing framework. If you are a smart, hardworking individual who is looking to build your skills and grow with an organization, Upland – Filebound is the right company for you.

Primary Responsibilities:

• Develop comprehensive plans for product launches
• Manage interdepartmental responsibilities on a project basis
• Create, implement and manage pricing for related products
• Keystone content development with the assistance of creative and marketing teams
• Develop messaging and positioning downstream for marketing content and sales tools
• Design campaign strategy and assist with content efforts
• Create new and manage existing ICP summaries
• Work with marketing to develop annual/bi-annual plans
• Own enablement of sales for products including presentations and demos
• Communicate key internal developments to sales and marketing

Requirements:

• Bachelor’s degree required
• 3-4 years of experience in direct B2B product marketing
• Must be authorized to work in the United States on a full-time basis for any employer

Desired Skills:

• Bachelor’s degree in Business, Marketing or related field
• Able to communicate with both a technical & non-technical audience
• Experience with CRM systems and/or online content management systems a plus
• Knowledge and proven execution within the Pragmatic Marketing Framework
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• Self-driven working style and ability to juggle multiple projects at a time

Upland Software (Nasdaq: UPLD) is a leader in cloud-based enterprise work management software. Upland provides seven enterprise cloud solution suites that enable more than one million users at over 9,000 accounts to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. All of Upland’s solutions are backed by a 100 percent customer success commitment and the UplandOne platform, which puts customers at the center of everything we do. To learn more, visit uplandsoftware.com.